Footwear giant TOMS has made a substantial claim to the sustainability market with the announcement of their new certification. The brand has been certified a B Corp, making them an exemplary organisation when it comes to social and environmental responsibility.
TOMS has joined 93 other apparel businesses with the certification, demonstrating the elite nature of the title. Other brands who have earnt their position among the sustainability elites include Allbirds, Patagonia and Veja.
Some of the brands most notable additions to the sustainable fashion industry include the release of their vegan shoes, which are made from a blend of organic canvas and recycled plants. The brand is also highly active in a range of environmental organisations, including the Save the Waves Coalition.
Andy Fyfe of B Lab, the organisation who awarded the footwear giant their certification, released a statement praising the fashion brand. “TOMS has always been a pioneer in helping people conceptualise how companies can use business as a force for good. Certifying as a B Corporation ensures the company stays true to its mission as it continues to demonstrate leadership in the midst of growing impatience with the old ways of doing business.”
TOMS has responded by ensuring the public that they will continue to uphold the same values of social and environmental consciousness, transparency and accountability, only now they will do so under the B Corp certification.