By Alexander Slichnyi, 99Firms
The Instagram Stories feature is running into its second year, and stats show that it has already become an important marketing tool for a range of businesses. From promoting brand awareness to helping businesses enhance their customer service, Instagram Stories can do it all. But how?
Go Live with Q&A Stories
One of the best ways to boost your engagement and interact with your target audience is by posting Q&A Stories. All you need to do is post questions that your audience might want to ask and provide answers. This would clear many doubts about your business and would also give you a chance to connect with your followers through stories.
Post How-To Stories
If you have recently launched a new product and the majority of your audience want to find out how to use it, posting a how-to story is a great way to engage with them. This would not only build buzz around your product but would also clear any doubts the customers might have about it and might even be encouraged them to buy the product.
Have Theme Days
Allocate different days of the week for different types of content. For example, on Mondays, you can post a Q&A Story, and on Tuesdays, you can go for how-to instructions. Fridays could be reserved for vlogs, and so on. This way your customers would know what to expect on a certain day and would look forward to it.
You can also post testimonials as your Instagram Story. This would not only build your reputation but would also help your audience in making a well-informed purchasing decision.
There are unlimited ways through which you can integrate Stories into your marketing strategy. To find out more on how different brands are using Instagram Stories to their benefit, check out this infographic.