YouTube sensation Lisa Eldridge has amassed an impressive 1.8 million subscribers with her soothing and enlightening makeup tutorials. The British makeup artist was scooped up by beauty giant Lancôme in 2015, becoming their creative director and collaborating with them on a range of exclusive makeup lines.
Now Eldridge is stepping out on her own and is set to release her first independent beauty line. The limited-edition collection will feature a range of three lipsticks within the red family. An aptly chosen design, as Eldridge’s signature crimson lip has become a staple for the artist. The styles will include Velvet Morning, Velvet Jazz and Velvet Ribbon and have been developed using a cruelty-free formula.
The intensely pigmented finished and stylish gold tubes will ensure these lipsticks become a fast favourite for Eldridge’s loyal internet following.