Universal Music Group's (UMG) next-generation label 10:22PM is a Web3 label that has been discovering, developing and empowering artists, digital creators and brands since 2018. Leading the charge towards a Web3 future, 10:22PM sits at the intersection of music, gaming, NFTs, Blockchain and the Metaverse.
The group recently announced the purchase of Bored Ape #5537, becoming the first label at a major music company to own one of the popular NFT characters and become a member of the Bored Ape Yacht Club Community.
The female character ape, named Manager Noët All, will serve as the manager for KINGSHIP, the first-ever metaverse group that consists of a Mutant Ape and three Bored Ape NFTs, including a rare Solid Gold and Blue Beams apes.
Manager Noët All features several rare traits including a blue dress, pilot helmet, white fur and sad eyes.
The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— individual digital collectibles living on the Ethereum blockchain. A Bored Ape NFT doubles as a Yacht Club membership card, granting access to members-only benefits. In addition to the bathroom virtual graffiti board, future areas and perks can be unlocked by the community through roadmap activation.