Bras n Things have launched their Curvessence range. The world’s first 3D bra is engineered with nylon ribs that act as a replacement to the underwire. This brand-new patented technology is the most exciting development since the underwire bra was developed. The wire free innovation has been engineered in partnership with industry expert Kay Cohen, who has over twenty years experience in lingerie design. The Curvessence 3D technology uses the latest in 3D body scanning to create unique ribs which curve around the bust instead of sitting flat.
“By capturing thousands of 3D body scans, Convessence studied and learned from the shapes of real women’s bodies and used these findings as the basis of creating this industry first innovation,” said Natalie Lenton, general manager of product at BNT.

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