Family-owned business Socksmith originally opened a little 450sft sock boutique in 1988. In 2007 the company set out on a new journey to design socks, then Socksmith Design was born.

After years of experience talking to customers, the California-based business knew what sock designs were out there and wanted to create a better artisan brand with a West Coast point of view.

Known for its freethinking creativity and laid-back surf style, the design process is done in Santa Cruz, which is an inspiration in itself. Having set its motto as “no boring socks” the brand set out to design a relevant collection of men’s and women’s novelty socks and knee-highs that would make people smile.

“High quality, colourful, bold graphics and fun, creative designs are what we’re all about,” said Ellen and Eric Gil, creators of Socksmith.

The brand is constantly adding to the range with out-of-the-box ideas.

“Our company is named Socksmith Design because that is always going to be our focus, as a design company first. Our graphics are a cut above the rest with our talented in-house designers spending copious amounts of time meticulously crafting every image we use. We use high quality materials that don’t wear out.”

Socksmith Design is distributed in New Zealand and Australia by JF Group International. If you’re interested in stocking Socksmith contact, sales@jfgroup.co.nz. The range is updated twice yearly for summer and winter and JF Group carry stock of all the styles to allow easy reordering by stockists. For more information visit www.socksmith.co.nz.