A World-first Instagram Venture

InstaNight Shopping is an in-app shopping event launched by Instagram Australia to showcase its new 'shop' tab in Instagram's newest update.

The in-app event will feature product launches from Australian brands on the 3rd of December from 6pm. The new Shop tab makes it easier for users to purchase products directly from brands.

Brands such as Culture Kings, Country Road, HiSmile, The Wanderers, Maison De Sabre, and David Jones are all getting on board with this in-app event by offering discounts, product launches, gifts and much more.

Instagram has transformed into one of the most powerful and influential social media platforms for brands to use to engage with their customers. Instagram's new Shop tab is a natural extension to what the platform was already leaning towards.