Having launched its Kickstarter campaign in early July, LMTLS is the latest accessories brand to utilise the growing trend of crowdfunding. After struggling to find a stylish, unique and affordable style of watch, founder Marcus McClure set out to develop his own. To date, LMTLS has amassed over 13,000 followers on Instagram and Facebook, a majority of which have all expressed positive feedback and anticipation for the launch.

“Our brand represents New Zealand natural beauty. We are very green which is why we decided to incorporate wood into our watches. It also makes them unique as there is nothing on the market like ours,” said McClure.

The goal is to produce a product that not only meets McClure’s requirements of being stylish and unique, but LMTLS is also priced at a level that is accessible to a broad range of customers. The Kickstarter campaign starts at $95 with free shipping, and will increase to a regular retail price of $140 post-Kickstarter.

Based in Wellington, McClure works directly with the manufacturer to cut out the middleman and ensures every watch meets his high expectation for a quality watch.

“LMTLS is about success. Opportunities in life are limitless, and if you put in the work, you are bound to succeed. We are looking to take on the watch world and punch above our weight just like New Zealand does on the international stage,” said McClure.

The straps are made from genuine leather, with the internals powered by a ultra-slim high-quality Japanese movement and are available in classic black, tan, tan with a black face, and vintage brown rosewood.