The iconic brand failed to pick up that Colombia was misspelled in it's newest football promotional images. The campaign made it into sports stores over the past few days without notice. The sportswear giant have been under fire from Twitter users, with the new hashtag #ItsColombiaNotColumbia.

The marketing images were made for the Copa America tournament by the German company which features James Rodriguez from Real Madrid.

"We value our partnership with the Colombian Football Federation and apologise for our mistake. We removed these graphics and are quickly installing new versions," said the spokeswoman from Adidas. She also stated that the mistake only happened in the US.