In the age of Instagram, swimwear is taking on a new position of importance in consumer’s wardrobes.  Gone are the days of slipping into a plain black swimsuit for a trip to the beach, new season swimwear is made to be seen.  While bikinis will never go out of style, the one piece swimsuit has had a huge resurgence in popularity, and swimwear designers are making the most of the opportunity with bright colours and catchy slogans to ruffles and vintage aesthetics.  When it comes to beach ready style, there is nothing better than a statement one piece which captures social media attention and scores instant style points.

Private Party’s slogan swimsuits breathed life into the one piece scene when they first became available (mainly online).  Favoured by influencers, Private Party’s use of a single, simple swimsuit design in a series of  largely unchanging colours has acquired cult-like status, aided by their use of hilarious, pop culture slogans like ‘Squad’, ‘I Woke Up Like This’, and ‘Too Blessed To Be Stressed’.  Private Party’s whole concept is a departure from the usual seasonal approach of fashion brands; they drop new collections, but do not differentiate these from their previous collections in terms of online merchandising.  Popular designs from previous collections are still available on their website years after their release.  While the new drops do feature some new hues, Private Party’s palette generally does not change, and they feature a variety of vivid primary colours; cobalt, red, black and a lemon colour close to Resene Pale Prim.

Hunza-G’s claim to fame is that they made the iconic cut out dress worn by Julia Roberts in Pretty Woman.  However, the British clothing brand has not rested since then, turning their focus to swimwear, although they still produce small clothing collections.  Utilising their signature stretch-crinkle fabric, a thick seersucker lycra mix, the entire range is form-fitting and has an 80’s Hollywood feel.  Recently, Hunza-G has collaborated with British fashion blogger/influencer Pandora Sykes, to create their latest swimwear range.  The range featured unique new styles, in both bikinis and one pieces.  Permeating our social media feeds, the standout bikini style was a strapless bandeau with a small white frill embellishing the edges, while their one piece creations also gained attention, including a one-piece with high cut legs and a frill at the waist.  The palette of the collection is permanently bright, ranging from edgy lime green to a classic Baywatch red similar to Resene Pursuit.  

Triangl burst onto the swimwear scene in 2012, trying to fill a gap in the market for affordable bikinis.  Their meteoric rise was accelerated by social media and celebrity attention which brought even more sales.  Beginning with their iconic neon neoprene designs with black seams, Triangl has moved on in the intervening years, keeping ahead of the trends instead of resting on their laurels - a trap so many brands can fall into after immediate success.  Triangl’s latest collection includes low cut bikinis in high quality Italian velvet which is specially crafted for use as swimwear.  However, elements of their conceptual aesthetic still remain - a cut away one piece, featuring black and neon turquoise (akin to Resene Riptide). 

Solid & Striped is a favourite with the social media and celebrity influencer set.  The brand has a set of standard designs, which are recreated in different on-trend colour stories each season, perfect for the It-Girl’s swimwear wardrobe.  Featuring designs which err on the side of skimpy, yet retain their wearability, the retro-inspired designs range from high-rise bikini pants to low-cut one pieces.  The colour palette of Summer 2017 is bright and neon, with thick vertical stripes reminiscent of the 80’s, as well as a few deeper hues, like eggplant and navy.  Ombre makes a striking appearance, with neon shades combined to create a statement one piece, starting with a light neon blue close to Resene Anakiwa and fading into a neon coral shade.  

Norma Kamali’s edgy aesthetic mixes feminine vintage influences with rocker chic modernism. The American designer’s swimwear shows a predilection for classic one piece designs, although her designs range from ruched pieces reminiscent of 1950’s Marilyn Monroe glamour, to racy cut out designs with studded embellishment.  In each type of design, Kamali has created yet more options, with subtle variances on cut, so each customer has ample opportunity to find the design which best suits their body.  An asymmetric one piece in a hue similar to Resene Del Toro is Kamali’s Summer 2017 update of her classic Mio one piece.

Lisa Marie Fernandez launched her label with only a few swimwear pieces in 2009.  Since then it has grown to a bohemian luxury brand, with resort wear and activewear in addition to the now thriving swimwear line.  Lisa Marie Fernandez’ Summer 2017 swimwear features on-trend ruffles, with off-the shoulder and asymmetric cuts.  The collection is feminine, with polka dots, seersucker and smocking making subtle appearances.  The colours in the collection are soft and retro, black similar to Resene Bastille is the base for white polka dots, along with soft blush and sky blue hues adding to the bohemian aesthetic.