Asahi Super Dry has created a limited-edition sneaker collection in collaboration with ASICS Tiger. The Japanese powerhouses have created 30 pairs of sneakers to mark Asahi Super Dry’s 30th anniversary. Highly anticipated as one of the most coveted sneaker launches of 2017, the five designs represent and celebrate the Asahi brand, history and lifestyle. Four designs pay homage to Asahi’s signature range, referencing the Silver Can and the Black Asahi Super Dry Box in a dark pallet of greys and blacks with red accents. The fifth design, Minka, represents traditional Japanese housing and features a lighter pallet of tan and taupe. “The collection is the perfect marriage of these iconic Japanese brands, and they’ve created something that captures both of their unique aesthetics,” said Jade Clark, marketing manager for Asahi NZ.

Each design is fitted with custom features including laser etched Asahi logo lace lock sets, interchangeable lace sets, dust bags and limited-edition packaging. Exclusive to New Zealand, the Asahi x ASICS collection will be available to purchase following the launch event this month. While the shoes are not on general sale, there is one five-piece collection featuring each design on TradeMe. All proceeds will go to New Zealand Red Cross.