Animal cruelty revealed following PETA exposé

People for the Ethical Treatment of Animals (PETA) have shared a horrifying video exposé showing the inhumane treatment of animals in China’s badger-brush industry turning the spotlight on Priceline and Priceline Pharmacy. Following the release of the video, Priceline has had to reassess its use of badger hair and have since confirmed that it will avoid stocking make-up and shaving brushes or any other item containing the material in the future.

The PETA Asia investigation revealed that “protected” badgers are illegally caught, captured, and killed for their hair. The hair has many uses including, make-up brushes, shaving brushes, and paint brushes. The investigation has encouraged many other global retailers to look at banning cruelly obtained badger-hair products.

Emily Rice, a PETA spokesperson, explained, “We commend Australian Pharmaceutical Industries for acting swiftly and compassionately to ensure its stock better reflects its customers’ demand for animal-friendly beauty. Buying or selling animal hair is never acceptable—no matter which animal it comes from—and that’s why business-savvy brands are pledging to ditch badger hair and stock a variety of soft, luxurious synthetic bases brushes instead.”