PredictSpring, a startup helping businesses design mobile app platforms has raised over $11million in funding. The company has worked with big name brands including Calvin Klein, Cole Haan, and Nine West, boasting increased conversion rates of 200 to 300 percent.

“For loyal customers who are repeat purchasers and high spenders, an app provides them with a very rich and first-class experience that mobile web doesn’t provide,” said Nitin Mangtani, chief executive officer, PredictSpring.

The funding will help the company grow its app building capabilities while also investigating new technologies around enhancing in-store experiences for its clients and their customers, including geo-fenced notifications, barcode scanners and new apps for salespeople to use when looking up information about products.