Growing up on the beach in Marin County designer Arielle Mermin’s home focused on creative arts and practices, that has inspired her unfettered artistic approach to design today. Being from sunny California her brand reflects an urban bohemian vibe with a modern twist. As a true artist, Arielle Mermin’s SS 16 collection Spirit, designed at the time of her father’s funeral, plays homage to his life and death. A nomadic desert mood and dreamy silhouettes throughout the collection remembers Joshua Tree National Park, the last place he visited. Prints are designed around the ethnic patterns in her father’s wardrobe while the starkness of black and white mourning colours detail the rest of the collection.

Arielle Mermin prints are custom designed and produced in a high-end printing facility in Shenzhen, China, where handmade features, such as fringing, are added to the small run. Mermin discovered New Zealand after a year long surf safari across Indonesia, Fiji and Australia. The natural splendor of New Zealand was her first inspiration and now the silence of her small town has influenced Mermin’s designs to create an escape from the city life. Previously Memrin worked in art production and styling for a range of Hollywood shows including Ugly Betty, The Bachelor and Big Love. Now enjoying a relaxed lifestyle Mermin is organically growing her collection and a number of wholesale accounts.

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