ASOS has launched its first-ever circular collection that features 29 clothing and accessories pieces ranging from simple tees through to denim.
Each product follows industry-leading circularity principles that target areas such as zero-waste design and recycled textiles.
ASOS has been working on discovering how circularity can be incorporated into an e-commerce platform like themselves. Over the past few years, ASOS has worked closely with suppliers to apply design principles that promote circular design.
"What this collection shows is that you don't need to make a choice between the circular economy and fashion and that you can make sustainable products without compromising on design or on price."
All ASOS designers are now trained in circular principles, it's exciting to see the release of their first circular collection being so well received.
"We're so excited to see how we can take this project forward and use our size and scale to share our expertise with our supplier but also other brands and retailers."