AWARD-WINNING ACCESSORY BRAND TEAMS UP WITH COCO-COLA
The 3-piece capsule collection was created by Hex in collaboration with Coca-Cola. Featuring mixed materials and the signature Coca-Cola logo; the Sneaker Duffel, Sneaker Backpack, and the Sneaker Sling all incorporate Hex's #DeviceReady storage pockets. The Sneaker Sling is especially noteworthy as this is its first appearance in a product lineup and acts as a fanny pack as well as sneaker transport.“Who doesn’t love Coke?,” said Dan Maravilla, HEX Co-Founder. “It is a worldwide brand that represents great taste and authenticity. Coca-Cola continually reinvents itself in a way that is relevant for each generation. We thought it was a perfect blend to bring into our rapidly-growing sneaker bag space and the results speak for themselves.”
Coca-Cola continually reinvents itself in a way that is relevant for each generation.
The Coca-Cola by HEX Capsule is available online and an array of premium retailers across the globe.