Billboards Are The New Runway

Following the postponement of New Zealand Fashion Week 2020 due to COVID-19, Kiwi bridal designer Trish Peng has found an innovative way to showcase her new collection.

This year Peng is forgetting the runway and, in a New Zealand first, showcasing her designs on the mega-scale, via virtual billboards.

"With the wedding season well underway and without the audience we normally get from New Zealand Fashion Week and seasonal runway shows, we thought a better way to show this year's collection is on giant Lumo Digital billboards," explained Peng.

Peng's billboard campaign is now live, with a selection of designs from her newest Entwined collection, featured on 10 billboard screens around Auckland CBD for seven weeks.