Bobby Luke is a 22 year old recent graduate from AUT. His brand Campbell Luke is influenced by kaupapa Māori and tells a story with the aesthetics of modern time. The new collection Bespoke Memories of a Pā Kid is inspired by memories of the past, family and culture.

“Memories are a tailored behaviour of every human being. A memory of the past will always reflect your present and future, a representation of who you are as a form of identity politics and matauranga; the pathway to knowledge,” explained Luke.

Nostalgically based on workwear, Campbell Luke reflects the notion of matriarchal societies. It is an interpretation of the beginnings of knowledge and a personal documentation of what life was and how the past can inform what new life will be.

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