WHY PACKAGING IS JUST AS IMPORTANT AS YOUR DESIGN
Think that consumers are just influenced by the product? Think again. Packaging has always played a crucial role in consumer decisions and it is…
Read MoreThink that consumers are just influenced by the product? Think again. Packaging has always played a crucial role in consumer decisions and it is…
Read MoreNew Zealand is a major producer of wool and leather. This year the export value of wool from the island has reached roughly 600…
Read MoreAfter a year and a half hiatus in New York, Liam Sharma has returned with a new collection titled LOVE LIGHT. Inspired by New…
Read MoreDeadly Ponies has launched a new campaign for Christmas titled #WrapLove. Fetauring some very special packaging elements that underpin the brand’s love of fine…
Read MoreWith nearly 40 years’ experience in the industry, C&F Garment Management have built their reputation on ensuring garments reach the store on time, every…
Read MoreAPLF has partnered with Arsutoria School to organise Design-a-bag 2018. Design-a-bag is the only event of its kind for designers and students that is…
Read MoreLast minute Christmas shoppers are trading dashing in crowded stores to shopping online. Mastercard’s annual research showed more than a thousand New Zealanders have…
Read MoreThe 3-piece capsule collection was created by Hex in collaboration with Coca-Cola. Featuring mixed materials and the signature Coca-Cola logo; the Sneaker Duffel, Sneaker…
Read MoreDesigner Wardrobe has opened its debut store on Boston Road in Grafton after a number of members requesting to try on garments. “We thought…
Read MoreWith a change in government and the announcement of the implementation of a free tertiary education policy from the beginning of 2018, students beginning…
Read MoreThe fashion industry lost one of its stalwarts last month. Digby Crompton the head of Parisian Neckwear was well known throughout the fashion industry….
Read MoreMuse Boutique has established a second store in Auckland and can be found in Ponsonby. The new location further established the women’s multi-brand store…
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