Editor’s Letter

The world of e-commerce can be unkind, a place where customer loyalty is fickle and the next big sale by a competitor could lure…

As the year comes to a close, it is an exciting time to keep an eye on graduates. The demand for fashion education is…

Do you have a lot of customers walking in… and then walking out? Well it may have a whole lot more to do with…

Last month, we asked local brand owners that manufacture in New Zealand what are the most significant problems they face in business today. The response…

RECRUITMENT Call in the troops! It’s time to get graduates on board. What better way to grow the industry than by bringing on some…

It all started when I was shopping. Now I’m an impulse buyer and definitely a strong believer of retail therapy. I had made my…

As a consumer, we’ve all been there. That one sale that has a ridiculously steep discount that is hard to dismiss. While markdowns are…

If you’re reading this, you’ve probably had an unhappy customer, and that’s understandable – shit happens. Ninety-two percent of consumers’ trust recommendations from friends…

Why do you do what you do? Why should a consumer care? It is all in the WHY that instantly allows someone to subconsciously…

A new report by Cornerstone Capital Group has concluded that the jobs of as many as 47 percent of the 16 million Americans currently…

Let me just say this. YOU CANNOT PHOTOGRAPH A RUNWAY SHOW FROM THE FRONT ROW ON YOUR SMARTPHONE. Hire a photographer, sit them in…