Online footwear retailer Smythe and Digby has launched its custom footwear app that allows customers to design their shoes from a range of style options. The app promises unique footwear options delivered within 4-6 weeks, putting complete creative control in the hands of the customer.

“The customer can design whatever type of footwear they want. If they want their name on their shoes it can be done, if they want an image to make the footwear stand out that can also be done. We want our customers to wear footwear they know no other person will have,” said a spokesperson for Smythe and Digby.