EMBODYING the style and elegance of Jo Malone London, Poppy Delevingne has been announced as the first ‘girl’ of the brand.
The British personality combines her sense of fun, style hospitality and originality to become the Jo Malone London girl. Poppy will be involved in special gift giving events and fragrance combining, with other collaborations to be announced later in the year.
“Poppy is such a dedicated, vivacious character, with huge international appeal. As a long time Jo Malone London devotee, this feels like an incredibly natural appointment. Poppy’s personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does,” said global general manager, Jean-Guillaume Trottier.
A long time fan of the brand, Poppy has been a devout customer of Jo Malone London and exudes the English rose aesthetic the brand has become known for.
“I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender. My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much,” said Poppy.