GHD is encouraging women to show that 'Their Hair Cares' in a new photoshoot featuring ghd ambassador Pia Miller. Miller posed in a wig cut and styled by ghd Australia & New Zealand creative director Richard Kavanagh. Kavanagh transformed the actress's long locks to a bob for the My Hair Cares campaign which calls out to users to show their hair cares and provoke conversations about breast cancer awareness. The wig from the shoot will be gifted to breast cancer patient Kelly Faulkner to enhance her confidence at this stage in her treatment. Specialised wigs can cost thousands and is something many women find a daunting experience. Excited to receive her new wig from ghd, Faulkner hopes the campaign reaches those who aren't informed about breast cancer in Australia and New Zealand.
As part of ghd's pink blush collection launch and campaign, ghd is aiming to provide information to women recovering from treatment-related hair loss on how to style their grow back or their wigs easily though a range of hair styling tips and tutorials.
ghd has supported breast cancer charities in Australia and New Zealand for over 14 years and every year creates a limited edition range of stylers and hairdryers where a percentage of the sales goes to breast cancer foundation partners. Funds raised by BCFNZ allow for the latest technologies and equipment for hospitals, access to treatment, research, training for doctors and nurses, support for clinical trials and lobbying for wider access to trials of new drugs.