Don’t Tell New York is a New Zealand-based leather accessories brand. Cofounders

Hamish Davies and Matthew Procter have kept everything reasonably

low-key while they focus on completing their university degrees. Davies and

Procter both grew up on dairy farms in Canterbury, and this is possibly where

their love for leather has come from. The pair try not to follow trends and stick

with things they simply like. Don’t Tell New York’s products are clean, minimalist

and timeless. They want to produce goods that will last their owners lifetime.

Their kind of customer is someone who works hard, plays harder, and is always


Procter is completing his final year studying Business at AUT and Davies is

about to complete his first year in Spatial Design. The two friends have always

been extremely passionate about design and fashion and having their own

brand has long been a shared dream. They have been taking their time with

the brand, learning as they go and just enjoying the whole experience. Don’t

Tell New York is soon to get a Facebook page and you’ll find them at a pop up

store in Ponsonby Central next month. For wholesale enquiries contact info@