Don’t Tell New York is a New Zealand-based leather accessories brand. Cofounders
Hamish Davies and Matthew Procter have kept everything reasonably
low-key while they focus on completing their university degrees. Davies and
Procter both grew up on dairy farms in Canterbury, and this is possibly where
their love for leather has come from. The pair try not to follow trends and stick
with things they simply like. Don’t Tell New York’s products are clean, minimalist
and timeless. They want to produce goods that will last their owners lifetime.
Their kind of customer is someone who works hard, plays harder, and is always
prepared
Procter is completing his final year studying Business at AUT and Davies is
about to complete his first year in Spatial Design. The two friends have always
been extremely passionate about design and fashion and having their own
brand has long been a shared dream. They have been taking their time with
the brand, learning as they go and just enjoying the whole experience. Don’t
Tell New York is soon to get a Facebook page and you’ll find them at a pop up
store in Ponsonby Central next month. For wholesale enquiries contact info@
