Fendi's make-up man Peter Philips sliced slim strips out of the house’s leather hair accessories and adhered them to models’ eyes with lash glue. Of the technique Philips said; “Karl came to me and said, ‘Peter, I like this color, can you make it into an eyeliner?’ So that’s what I did!” To take the graphic concept one step further, Philips chopped the majority of the length off of false lashes.