Unveiled for the first time, the full lookbook for the highly anticipated collaboration; Simone Rocha x H&M.
The pieces unite the inspirations and emotions that have defined the Simone Rocha world. The collection is an amalgamation of a decade of design - a cross-pollination of Rocha's sensibilities and signatures. A tribute to Ireland, Hong Kong, texture, shape, tactility, history, family, intimacy and joy.
"I hope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last ten years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways," explained Rocha.
"Simone has such a unique and special aesthetic. Season on season, she defines her identity. This feels like the perfect collection for this moment; a dynamic proposition from a female designer with such a clear sense of who she is, and what she wants to say. It is a joyful collection, that will hopefully enliven spirits and inspire," said Ann-Sofie Johansson, H&M.
This is the first time Rocha has offered menswear and childrenswear, alongside her signature womenswear.
For women, there are tulle dresses in pinks, tartan and classic black. There is a special fil coupe floral dress, with full puff sleeves, and day dresses in organic cotton with broderie anglaise detailing.
For menswear, we see a reworked trench with pearl embellishments, summer parkas, knits, cardigans, classic wool suiting and a vibrant checked blazer.
Rocha has long played with scale and silhouette; and Rocha's first-ever childrenswear collection includes miniaturised versions of some of her classics, including smocks and frill dresses.
For accessories, there are twists on Rocha's footwear staples; brogues with pearl-shaped embellishments, alongside feather decorated ballerinas and slides.
The collection launches 11th March and will be available online and in-stores.
