After PETA US and nearly 80,000 members of the public urged Baxter of California, which is owned by L’Oréal Group – the largest cosmetics and beauty company in the world – to ban badger-hair brushes, L’Oréal Group agreed to ban all animal hair, including from badgers and goats.
"Sensitive animals suffer greatly and endure unimaginably violent deaths for every badger- or goat-hair brush," said PETA Senior Outreach and Partnerships Manager Emily Rice.
"L’Oréal Group’s compassionate and clever decision is one step closer to kinder beauty and art industries that embrace synthetic brushes and don’t harm a hair on a badger’s head."
L’Oréal Group is among the nearly 100 brands – including Procter & Gamble, which owns The Art of Shaving; The New York Shaving Company; and Beau Brummell – that have banned badger-hair brushes after talks with PETA and its international affiliates. The group is now calling on other companies around the world to follow suit.