Scarf designer Lillie Toogood grew up in Wellington in a creative family and has always been fascinated with textiles and accessories.

Toogood studied Graphic Design at Massey, then landed a job working for Karen Walker where she started to learn about the fashion industry. “This was my foot-in-the-door to the fashion world.”

Selling her own designs began at a young age for Toogood. As a kid she would make necklaces and pencil cases and sell them to her friends at school. At university, she made vinyl bags with images printed on the sides and sold them into shops around New Zealand. Later, she launched a printed clothing brand while she worked for Trelise Cooper.

GOOD&CO started in 2011 in Sydney from a love of photography and textiles, and a yearning to create something Toogood could enjoy wearing herself. She pulled from her connections made in Sydney while working at Camilla and Marc, and started playing with digital printing on silk and working directly with makers in India.

GOOD&CO scarves are iconic for their quirky yet alluring designs, clever crops and playful twist on luxury accessories. The first collection was picked up by cult Aussie store Incu and since then has been stocked throughout NZ, Australia and internationally in over 60 boutiques including World NZ, Urban Outfitters, Scoop NYC and in international cult store Colette in Paris.

Toogood would like to push her formal skills further and learn more about sewing and pattern making. At the same time, she is continuing to expand GOOD&CO range and stockist base by pushing overseas sales and building her brand in USA and Europe.