Haircare brand launch Instagram filter

UK-based Good Hair Day or ghd launched the ghd Royal Dynasty Instagram filter to accompany its brand-new Christmas collection. This makes the company one of the first business accounts in Australia and New Zealand to do so.

ghd created the Royal Dynasty campaign with the help of Australian media production agency Made In The Pile.  Ludovic Dellazzeri, managing director at ghd Australia shared that the filter concept has helped bring the campaign to life. “The filter gives users the chance to wear their very own royal crown through augmented reality,” said Dellazzeri. “We have been working with the team since March to ensure we were one of the first brands in Australia and New Zealand to host our very own branded filter.”

Instagram users may access the filter through visiting the brand’s Instagram page @ghdhair_anz