Following on from a jewellery range, Hannah Claire’s first clothing collection launched in Summer 2013 at Wanderer, The Tannery. The cheeky and charming brand has evolved further to include a bridesmaid collection. Founder Hannah Claire Rutherford is a Massey graduate inspired by the increasing requests for custom bridesmaid dresses and the lack of affordable options in Christchurch. Steering clear of the stereotypical, the bridesmaid collection falls within the range of occasionwear to ensure value for money. With a modern mindset, Rutherford has introduced varying price points in the collection through the use of different fabrics. Silk at a higher price point or polyester at a lower price point can be chosen by customers or stockists. The silhouettes, in a choice of colours, are simple and flattering, and are able to be stocked in established retailers or tweaked for each special customer. Recognising that weddings are an occasion where word of mouth marketing is most effective Rutherford creates connections with her customer whilst also focusing on stylish social media to increase brand awareness. Hannah Claire is looking to increase stockists for the main line and bridesmaid collection. For more information, email Hannahclairenz@gmail.com.