H&M have opened their first South Island store at The Crossing in Christchurch. The store opening was attended by over 1,000 shoppers, who cued around the block. The first shoppers to cue up had arrived at 5.30pm the previous night to get in first when the store opened at 10am the next morning. Spanning 2,500 square metres of shopping space, the store is two stories and has womenswear, menswear, kidswear and home - the only place to purchase H&M's home collection in New Zealand.