New Zealand merino wool apparel brand Icebreaker has announced the appointment of Rob Fyfe as chief executive officer of the company. In the past nine months, Fyfe as executive chairman of the board, has worked alongside company founder Jeremy Moon to grow the brand into a world-class omni-channel business.
Taking effect in June, the new corporate structure will see Fyfe taking on the role of CEO and is designed to capitalise on Fyfe’s extensive experience at the helm of a global business and Jeremy’s visionary product and creative expertise. “I am excited and honoured for the opportunity to lead this incredible team towards the next stage in the company’s evolution,” said Fyfe.
Over the past few years, Icebreaker has been evolving to become a multi-channel integrated business with 19 company-branded retail stores, over 4000 wholesale customers, direct 3Commerce and over 400 employees. Sales have tripled in the last six years with sales projected to exceed $200m in 2014, with 80 per cent of these sales now in Europe and North America.

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