Icebreaker has announced the launch of its newest retail TouchLab in Ponsonby, Auckland. Designed with eco-friendly elements incorporated throughout, the latest addition to Icebreaker’s global retail TouchLab program sits at the centre of neighbourhood’s world-renowned restaurant district in the heart of the fashion community.

“At Icebreaker we are dedicated to protecting the environment so that future generations may enjoy adventures in nature,” said Rob Fyfe, CEO of Icebreaker.

“We are very excited to introduce Ponsonby to our newest TouchLab, which reflects our eco-friendly design standards and commitment to creating sustainable work environments.”

The Ponsonby TouchLab is the 24th location in Icebreaker’s global network of retail stores, which includes a network of twelve North American stores in major international cities, including Montreal, San Francisco, New York, Vancouver and Chicago. As Icebreaker enters its third decade, the brand has grown into the world’s largest merino outdoor apparel company with over 5,000 wholesale doors in 50 countries, contributing to New Zealand’s agriculture industry by utilising 25 per cent of the country’s merino wool supply.

The new store will feature Icebreaker’s complete line of innovative merino wool apparel, including Outdoor, Run/Fitness, Kids, Underwear and Travel/Lifestyle collections and Socks and Accessories, all made from merino wool sourced from the Southern Alps of New Zealand.

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