Kendall Jenner has landed a new deal with Adidas Originals, a move that is certain to cause some sibling rivalry with little sister Kylie who is the current face of Puma. Announced by the model herself via her instagram, Kendall posed on a golf cart, dressed in the company’s iconic black and white striped tracksuit against a mural featuring the brand’s logo and “Welcome to the family”. Kendall joins her half brother-in-law Kanye West, who produces his Yeezy clothing line in collaboration with the company. Excited to have the supermodel on board, Adidas have said, “A longtime fan of the brand, Kendall embodies the spirit of Adidas Originals as a creative force shaping the world today by challenging the status quo in her very own way. A classic icon, Kendall is a true Original and we welcome her to our family." Fellow model and long time friend, Karlie Kloss also showed her support on her social media, welcoming Kendall to the Adidas family. This latest deal further signals the shift in sports giants choosing high profile models over sports stars to represent their brands, with other recent partnerships including Gigi Hadid for Reebok, Bella Hadid for Nike and Cara Delevingne for Puma.
JENNER FOR ADIDAS
