Our new Netflix persona, Joe Exotic, even behind bars seems to be getting the most of his newfound fame thanks to the Netflix docuseries, Tiger King.

Joe Exotic has surprisingly launched his own fashion line called REVENGE, in partnership with Odaingerous.

He had signed a six-month contract with the clothing brand at the end of April. Parts of the collection had launched on Monday last week - which sold out within hours. On Wednesday, the rest of the collection dropped and the numbers soared even more.

The collection consists of joggers, hoodies, and even facemasks.

Joe Exotic had managed to negotiate this deal over letters and phone calls as he continues to serve his 22 years in prison for hiring a hitman to attempt to kill Carole Baskin as well as killing tigers at his farm.

As the docuseries continually highlights, Exotic is hungry for fame and has always wanted to "become famous", now that he is a talking household name, he is doing his absolute best to 'use' his new spotlight.