Jordan Noah grew up in Auckland and after high school she travelled around Europe. When Noah returned, she furthered her education at Massey University in Wellington and New Zealand Fashion Tech in Auckland. During her time at NZFT, Noah was privileged enough to be chosen to receive a Prime Minister’s scholarship to Asia attending an Indian Textile and Apparel program. “I was based at Bannari Amman Institute of Technology in Tamil Nadu,” she said. “There we attended lectures, met with Indian manufacturers in the art of silk reeling, lace making, yarn spinning, textile production and dying in traditional and modern practices. Overall, it was an extremely inspiring experience.”
Showcasing eight looks at New Zealand Fashion Week this year, a standout piece in her Innerbloom collection is the frill jacket in blush linen. The piece is a light feminine number with textured raw edged frills. Each garment in Innerbloom was made from 100 percent high quality linen fabric. “Natural fabric has always been a favourite when creating my garments,” added Noah. “I love how it looks when it creases and moulds into the movement of someone’s unique body shape. This creates an individual look on each person even though it may be the same garment being worn.”
The collection explores geometric shapes and simplistic silhouettes combined with voluminous feminine frills, raw edges, waist ties and rouche detailing. Jordan Noah is a womenswear brand that can be worn anywhere, anytime with a sense of modern inspiration aimed at women of all ages.
Noah explained that competing with fast fashion and the constant pressure to pump out new pieces extremely fast is a challenge that everyone in the modern fashion industry experiences. “New Zealanders love quality and New Zealand made.”
At the moment, Noah is in the process of creating an e-commerce website and will be announcing the launch date on his Instagram (@jordannoah_). “I am extremely excited for what the future holds for Jordan Noah!”