Kelsey Genna started experimenting with handmade prom dresses and colourful leggings during lunch breaks at Whanganui School of Design. By the end of her first year studying fashion design she had a website that was selling internationally.

Throwing herself in the deep end, Genna started her eponymous label without much industry experience. As a result, her label is modern, colourful and playful.

Kelsey Genna moved into feminine bridal/evening wear in 2012. The move “allows me to have a balanced life,” Genna says.

The label has an annual collection of set styles that are then tweaked and made to measure, with one off pieces made for special clients. For more information, contact Kelsey at