Kiwi Wellness Brand Launches Capital Raise

Innovative Kiwi company Jeuneora is offering New Zealanders the opportunity to invest in the leading beauty and wellness brand for the first time, with a capital raise to launch next week following a successful year of growth and new product launches.

The capital raise, via Snowball Effect, New Zealand’s leading private equity investment marketplace, will aim to raise up to $3 million to support growth in international markets and further expand its product range.

Since 2016, Jeuneora has supported the beauty and wellbeing of tens of thousands of customers with its premium marine collagen and plant-based supplements. After launching with just 100 units of collagen, Jeuneora has become a market-leading beauty and wellness brand; with profitable revenue growth from $0.7m in FY18 to $7m in FY21, including $1.4m of international sales in FY21.

In May this year, the company launched Jeuneora Skincare – a range of premium skincare products that joined the brand’s existing line of supplements.

Currently, the curated product range consists of eight skincare and 11 supplement SKUs, with five new skincare products set to launch in FY22 and planning underway for additional supplement and skincare products to launch in FY23, including a range of skincare ‘minis’.

“We’re seeing huge growth here in New Zealand and have ambitious goals to expand further overseas, and add more innovative products to our range,” said Monique Kaminski, Jeuneora founder.

Our mission is to create beautiful products that simplify your self-care routine and bring a little joy to everyday life. The capital raise will help us fulfil that mission on a global scale.

Jeuneora’s impressive individual results are reflective of a booming local and global beauty and wellness industry, as people continue to invest in their health and wellbeing in the wake of Covid-19. Total sales of beauty and personal care products in New Zealand were NZ$1.47 billion in 2019 and are forecast to grow to NZ$1.60 billion by 2024.

2020 was a year of rapid growth for online shopping in New Zealand, with over $5.8 billion spent online - an increase of 25 percent on the previous year. 71 percent of this online spend was with local retailers.

Meanwhile, Australia’s beauty industry is projected to hit $6.7 billion (USD) by 2025; and the global vegan supplements industry generated $6.30 billion in 2019 and is estimated to reach $13.59 billion by 2028. Collagen market growth is set to accelerate at a CAGR of 7 percent, with a market size worth USD $76.08 billion forecast by 2028.

“We’re seeing huge trends in growth across the beauty and wellness industry both here in New Zealand and overseas, which indicates real potential as we look to introduce and grow our presence in markets like Australia and the US,” said Kaminski.

Since its inception, Jeuneora has focused on creating an engaged customer community, strong brand values and commitment to being a transparent and sustainable business. The company is currently working towards achieving B-Corp Certification within the next 12 months, which will position it among a new group of businesses that are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.

In addition, Jeuneora’s sophisticated, considered customer journey experience results in a 69 percent average customer return rate, and 31 percent of revenue is achieved through recurring subscription-based sales.

Reflective of Jeuneora’s focus on their community, the capital raise will see investment options starting from a minimum of $1,000, providing an accessible entry point for customers and individuals interested in investing in the female-founded business.

“Our customers are so important to us, and we wanted to make it possible for them to come on the journey as we expand,” she concluded.