Equality, inclusiveness and progress have been at the forefront of every process of the Levi's brand. Levi's have worked to overturn Proposition 8, which banned gay marriage in California. The brand has continuously worked to support and promote equal rights for the LGBTQ+ community worldwide.
For Pride 2020, Levi's has produced a new collection that places a spotlight on the people who speak out to create a positive change.
"This year's Pride collection is both an encouragement and a celebration of those that use their voices to change the world," says Jen Sey, SVP & CMO, Global Brands at Levi Strauss & Co.
The rallying cry; "Use Your Voice!" has been used as inspiration for this collection. Encouraging self-expression within every individual is a message we should all stand behind; Levi's is undoubtedly doing the same.
The collection includes a range of graphic tees, denim jackets and various accessories such as an iridescent sling and a rainbow bandana. The items sport either the original box tab logo on a bright rainbow background or the new serif logo in a similar rainbow palette. The "Use Your Voice!" slogan is also used throughout this collection.
This collection is nothing but bright, fun and colourful - filled with meaning. Available now in New Zealand, exclusively at WORLD.