Parents, and now fashion brand owners, Amie Hewitt and Stacy Tapsell have founded a childrenswear brand that lets little ones dress like their parents. Funky and on trend products including the Check Yo’self Unisex Hoodie and Silver Ring Leggings make up the small collection that keeps on growing. Hewitt had always wanted to sew. She taught herself, with help from Tapsell’s seamstress mother and when some hoodie dresses she sold on Facebook took off the husband and wife team knew they were on to something.

Tapsell has a background in fashion marketing and naturally takes care of the branding and photography for the brand. Daughters Manaia and Tiare are the perfect models. With a little son on the way the family business is busy filling orders and crafting more handmade garments. Growing organically, Little Urban Closet is selling on a new e-commerce website frequented by fashionable parents looking for New Zealand made quality.

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