Global beauty brand L’Oréal Paris has introduced an innovative augmented reality makeup simulator where the make-up moves with your face.
While traditional make-up simulators set makeup on a static image, L’Oréal’s app provides a service that delivers a startling realistic result.
The technology of 3D imagery from cinema and video games has, for the first time, been put to the service of the makeup industry and enables users to try L’Oréal Paris products and access easy to understand tutorials by the company’s make-up designers.
Patented facial tracking algorithm that enables precise facial recognition through a live mirror camera captures 64 facial points and up to 100 expressions while tracking head movements up to 60 degrees.
Kiwi consumers are encouraged to download the app available free on iPhone and Android devices.