Love Knot War

Alyssha Cox planned to study Fashion Design at Tauranga Polytechnic, however moved into retail after becoming pregnant with her first child. After having her second child seven years later Cox, has been a stay-at-home mother but decided to follow her love of design and started her own online store Little Boos boo-tique. Named after her daughter, with the nickname Boo, Cox wanted to bring something a little different and unique to childrenswear with this online clothing store.

Love Knot War is Cox’s label that she sells through Little Boos Boo-tique. The label focuses on quality simplistic designs for stylish kids with comfort always in mind. Her latest Summer collection for Love Knot War, My Little Sunshine, is designed to take kids from beachwear to evening wear, using bright and bold statement prints that reflect the summertime mood of bright and cheerful children. Cox brings out a new collection two to three times a year and is always creating new items to add to her online store and Facebook page.

Love Knot War is completely New Zealand designed and is made from the heart. Cox wants the little people that wear her clothing to feel unique and special so she makes a point to never mass produce any items. The goal for Love Knot War is to grow and be stocked in a range of boutiques both in New Zealand and Internationally. For wholesale enquiries, contact Alyssha on 027 3653810 or at