Money Underwear Club (MUC) is the home of the popular women’s underwear, Lucky
Undies. For owner and designer Tessa Bailey-Lont, MUC offers New Zealand women
another option when shopping for underwear. Inspired by Brazilian and European
underwear shapes and aesthetics, Lucky Undies are smaller than usual briefs but more
flattering than G-strings. MUC’s Lucky Undies, and other luxury underwear, is about
looking good but also feeling great. This style is a fusion of Bailey-Lont’s own travels and
a love of New Zealand. MUC is proudly made in New Zealand, an aspect MUC hopes to
maintain when they look to sell their underwear in the China luxury market.
Bailey-Lont graduated in industrial design at Massey University and when looking for
a more feminine application for industrial design in New Zealand she turned to the
NZ Academy of Fashion, where she learnt pattern making. Bailey-Lont began making
clothes for her friends before she saw a gap in the underwear market for flattering and
comfortable underwear like Lucky Undies. For wholesale enquiries, contact Tessa at
