For more than ten years, the image training industry has seen a specialisation emerge that combines both image consultancy and personal styling with powerfully transformative methods and tools of life coaching. Style Coaching is a company that captures this magical essence and features all the essential skills from the fields of personal shopping and even personal branding. The company focuses on a holistic process that embraces the ‘whole’ person, inside and out. Their Style Coaches have been professionally trained to be able to help others to enhance and embrace their physical appearance so that it harmonises with their personality and the messages they would like to express. They also help others to ‘love the skin they’re in’ through an understanding of self-image psychology.

A uniquely layered approached is used where Style Coaches look at topics like body shape analysis, style personalities, colour characteristics, wardrobe makeovers and other aspects of the ‘appearance’. Analysis of the topics merge and intertwine how the appearance interrelates with the emotional states people may experience on a daily basis.

From this, a person’s confidence, enthusiasm, motivation, inspiration and excitements can be used to see the effect that these emotions have on appearance. In looking at the bigger picture the daily emotions outline a bigger picture for relationships, career, finances, health and wellbeing, environment and someone’s goals and aspirations.

Appearance may be used as a starting point for a massive change process and can offer an incredible catalyst for Style Coaches who can nurture and maximise a person’s potential.

Style Coaching’s ground-breaking training courses have been studied in more countries than any other image-training course in the world.

Margarita Politis has a diploma in fashion design and has more than ten years experience as a style coach. She also holds the franchise for the New Zealand and Australia for Style Coaching. If you would like more information, contact Margarita on 0800 111 505, email or visit