Supré, which was acquired by the Cotton On Group last October, has opened a new-look store this month.

After experiencing great change and growth, the Queen St Supré store is part of the early stages of a exciting roll out of store launches across Australia and New Zealand.

The Cotton On Group plans to modernise the business and amp up its trend offering to deliver success now and in the future.

General manager for the brand, Elle Roseby says she is thrilled to introduce the community to the new look Supré store on Queen St.

“The store is part of a retail facelift that will take place across Supré Australia and New Zealand,” said Roseby.

“We are completely changing the look and feel of our stores, as well as the shopping experience for consumers. Customers will see that the new store is much easier to shop – there will be a dedicated area for those essential and affordable basics, while the season’s key trends will be merchandised together so shoppers can get their fashion fix.”

"Supré is in the midst of modernising the brand, making product more on-trend while still delivering the exceptional value Supré is known for. We have a new design team focused on meeting the wardrobe needs of our customer - from staple everyday pieces to on-trend party looks - and a new Visual Merchandising team, committed to ensuring our stores look their best."

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