For the last twenty-one years, New Zealand’s most iconic streetwear brands Huffer has been the frontrunner for innovation and style. Founder and Director Steve Dunstan first started designing and selling the garments from the South Island in New Zealand. Initially designed primarily for use in the alpine environment “born in the hills and praised in the street” the brand has now firmly planted its feet in streetwear. 

Huffer has a team of designers for menswear, womenswear, and their outerwear collection. Dunstan explains that the team are incredibly diverse and are the essence and culture of the brand. “We really do live and breathe the brand”. Dunstan describes the work ethic and undying support from all corners of the brand as the extra step they all take that make it worthwhile. 

Firmly settled in the industry, Huffer has seven storefronts in New Zealand, three in Australia and is stocked in over one hundred and fifty wholesalers across Australasia. 

After seventeen consecutive showcases at NZFW, Huffer will continue to celebrate the brand’s cultural pillars of fashion, art, community, and music for the eighteenth show. Launching their A/W19 collection, onlookers should expect to experience a large focus on outerwear and vibrant colours.

The team at Huffer are particularly excited for this year’s Fashion Week as they will celebrate their twenty-first birthday, at which time they will announce their partnership with the Mental Health Foundation. The team at Huffer want to emphasise the importance of mental well-being and suicide prevention. To mark the special partnership, they have designed a limited range of beanies and tee-shirts that are available to purchase after the show. All proceeds will be donated to the foundation, for information visit