Chinese authorities have launched a campaign to clean up e-commerce, targeting trademark violations, poor quality and counterfeit products. The campaign will run from May to November, and is set to step up regulatory oversight and impose harsher punishment for violators.

While the announcement did not name any companies specifically, the campaign has the opportunity to affect internet firms including Alibaba Group Holding, Inc and Baidu Inc.

In response to the campaign, a spokesperson for Inc said "our business model targets the scourge of counterfeits and we support efforts to protect consumers, wherever they may shop online."