Australian department chain David Jones has announced it will be opening the doors to its retail location on July 28.

The department store, which is owned by South African company Woolworths Holdings, is boasting new designer fashion labels alongside premium experiences including VIP suites and personal shopping services.

"Customers can expect an exciting mix of local and international brands in a premium environment with a comprehensive range of services. We are bringing a truly special retail experience to this cosmopolitan city,” said David Thomas, chief operating officer, David Jones.

The store will operate over three floors with areas for men and women’s fashion, beauty, accessories, homewares and a café on the third floor.

Both New Zealand and Australian brands are expected to be stocked in the department store, alongside a range of international offerings which have yet to be announced.