Pooja Singhal’s upcoming Spring/Summer 2021 collection, Parwaaz, is inspired by the strength and endurance of a woman. Parwaaz, in simple terms means the first flight of the bird. The collection embodies attributes of power, freedom, beauty, and confidence. Simple yet elegant silhouettes allow the fabric to tell its own story. The collection with motifs inspired by nature is in pastel hues like pink, yellow, green, and powdered blue.
The delicate interpretation and take on the Kantha Embroidery from Bengal with sequined embroidery inspired by nature create a distinct visual on each ensemble. Think of it as a free bird or wildflowers. All these elements are reimagined and given a new life in this beautiful collection.
Designer Pooja Singhal is a fashion aficionado who followed her interest in multiple capacities as an interior designer, merchandiser, visual artist, and more for a major part of her life. Pooja always believes that she has a strong eye for fashion and that eventually saw her fulfil her long-standing dream of having a multi-designer store at Central Market in New Delhi. Founded in 2017, Amoha is the brainchild of Pooja Singhal that showcases the exquisite culture-rich and contemporary designer labels from across the country under one roof.
In the past three years, Amoha represents a roster that comprises household names like Ridhi Mehra, Dev R Nil, SVA by Sonam and Paras Modi, and upcoming talented homegrown designers like Bodhi Tree, Munkee See Munkee Doo, and Myoho. Pooja has built Amoha around the philosophy of the soulful desires of the modern Indian woman, who is equal parts rooted and contemporary, nostalgic and strong, practical and wild.