Assembly Label

Assembly Label connects with its audience through a lifestyle that appreciates design and costal living. As a result, Assembly Label is clean, refined and relaxed. Before Assembly Label directors Damien Horan and Daniel Oliver worked together for commercial companies and shared a vision of working on a label that combined a love of design and the coastal lifestyle they are immersed in. Assembly Label does just that, with Horan, Oliver and recently joined director Lee Thompson being forever conscious of keeping their label simple and wearable. Thompson brought a wealth of experience, skill and humour to the already expanding brand that reflects the easy-going nature that comes with living by the sea.

The Assembly Label team engages with their audience through their social media and online platform with regular updates, previews and promotions. They also showcase up and coming creatives through these channels to try to involve their community as much as possible. Beginning in wholesale, Assembly Label also has an online retail component and is opening their first bricks and mortar concept store in Bondi.

For more information, contact Emma Thomas at